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The scholarly influence of Heinz Klein: ideational and social measures of his impact on IS research and IS scholars

Vidgen, Richard; Takeda, Hirotoshi; Cuellar, Michael; … - Université Paris-Dauphine (Paris IX) - 2011

Heinz Klein was a fine scholar and mentor whose work and life have inspired us to explore the notion of ‘scholarly influence’ which we cast as ‘ideational’ and ‘social influence’. We adopt a portfolio of measures approach, using the Hirsch family of statistics to assess ideational...

Persistent link: https://www.econbiz.de/10010861458

Scholarly Influence Research (SIR): Augmenting Ideational Influence with Social Influence

Vidgen, Richard; Takeda, Hirotoshi; Truex, Duane; … - Université Paris-Dauphine (Paris IX) - 2012

Following previous research findings, this paper argues that the currently predominant method of evaluating scholar performance - publication counts in “quality” journals - is flawed due to the subjectivity inherent in the generation of the list of approved journals and absence of a...

Persistent link: https://www.econbiz.de/10011073113

Networks of innovation in IS research: an exploration of the relationship between co-authorship networks and H-family indices

Takeda, Hirotoshi; Cuellar, Michael; Vidgen, Richard; … - Université Paris-Dauphine (Paris IX) - 2011

Assessing the work of scholars is of great importance in the life of academic institutions, disciplines and scholars. Research suggests that that the notion of ‘scholarly influence’ should be substituted for current approaches towards judging scholarship (Truex et al. 2009). This paper seeks...

Persistent link: https://www.econbiz.de/10010706554

Emancipating scholars: reconceptualizing scholarly output

Cuellar, Michael; Vidgen, Richard; Truex, Duane; … - Université Paris-Dauphine (Paris IX) - 2011

This research describes the current state of a Scholarly publication machine that is highly dependent on journal rankings. Through a critique of the current system and the methodologies used to measure the notion of quality in scholarly research one can discover that the current system is set up...

Persistent link: https://www.econbiz.de/10010708575

Marketing Digital

Chaffey, Dave; Ellis-Chadwick, Fiona; Isaac, Henri; … - Université Paris-Dauphine (Paris IX) - 2014

Véritable best-seller dans sa version originale, ce livre est un guide complet sur le marketing digital. Fondé sur les … opportunités offertes par le marketing digital tout en minimisant les risques associés. Parmi les sujets développés : • La … conception d'une stratégie marketing adaptée • Internet et le mix marketing • Les technologies pour un marketing relationnel …

Persistent link: https://www.econbiz.de/10011096666

The impact of online word-of-mouth on television show viewership: An inverted U-shaped temporal dynamic

Cadario, Romain - Université Paris-Dauphine (Paris IX) - 2014

thereby suggests that firms’ online marketing strategies, such as media planning, must adjust with the product life cycle. …

Persistent link: https://www.econbiz.de/10010729319

Potentiel relationnel et impact du site de marque sur la performance marketing

Volle, Pierre; Florès, Laurent - Université Paris-Dauphine (Paris IX) - 2005

Based on 102 online surveys accounting for more than 3 million interviews, we show that websites are powerful purchase intent and brand builders and represent a strong opportunity to enhance customer relationships through “conversation” with the brand's best customers.

Persistent link: https://www.econbiz.de/10011072548

Price and Geographic Information

Desmet, Pierre; Zollinger, Monique - Université Paris-Dauphine (Paris IX) - 2006

Persistent link: https://www.econbiz.de/10010783746

Sustainable development, a new source of inspiration for marketing innovation? Focus on five major trends and one innovative project in customer relationship marketing

Le Boulch, Gaël; Oudghiri, Rémy - Université Paris-Dauphine (Paris IX) - 2013

Persistent link: https://www.econbiz.de/10011199622

The manufacturing of markets: legal, political and economic dynamics

Brousseau, Eric; Glachant, Jean-Michel - Université Paris-Dauphine (Paris IX) - 2014

Different types of markets exist throughout the world but how are they created? In this book, an interdisciplinary team of authors provide an evolutionary vision of how markets are designed and shaped. Drawing on a series of case studies, they show that markets are far from perfect and natural...

Persistent link: https://www.econbiz.de/10010790037

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