Cost-effective social media influencer marketing
Year of publication: |
2023
|
---|---|
Authors: | Han, Xiao ; Wang, Leye ; Fan, Weiguo |
Published in: |
INFORMS journal on computing : JOC ; charting new directions in operations research and computer science ; a journal of the Institute for Operations Research and the Management Sciences. - Linthicum, Md. : INFORMS, ISSN 1526-5528, ZDB-ID 2004082-9. - Vol. 35.2023, 1, p. 138-157
|
Subject: | submodular optimization | influencer marketing | social influence |
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