This article provides an overview of the literature on the psychological value of time. It discusses various determinants of the discount rate and the possibility of hyperbolic discounting. The historical approach helps us to trace the origins of the concept of psychological value of time. This...

Trust is a crucial factor in e-commerce. However, consumers are less likely to trust unknown Web sites. This study explores how less-familiar e-commerce Web sites can use branding alliances and Web site quality to increase the likelihood of initial consumer trust. We use the associative network...

50-65 years old people have become the most attractive target for Marketing to Seniors. As ageing is heterogeneous among them and as Aging Well is now a major societal issue, we investigate the relevance of Desired Aging Well to explain their consumption. Cluster analysis is used to confirm a...

Aging well is now a major societal issue. Applied to marketing, the relevance of Desired Aging Well criterion is tested in this paper to segment the 50-65 years old market on a sample representative of French people. A typology based on consumer behavior regarding financial investments, leisure...

Pour la sixième année consécutive, DRM propose dans ce « Repères » un regard pluriel sur le monde des entreprises en mettant l'accent sur les enjeux et tendances actuels. Parmi les sujets traités cette année, des questions variées liées à l'actualité des organisations sur...

This paper examines the reasons citizens would choose to accept or non-accept/reject public e-services. The approach taken was based on the model of acceptance of technology in households (MATH) and on the two factors theory. The research model was measured with data gathered in two phases, via...