Environmental protection by both private and puplic organizations has become a major stake for the various actors of society. However, this problem sets up technical difficulties at various levels. In particular, how much does the protection of the environment cost and how are driven related...

Twenty-five papers survey and illustrate approaches to and applications of contract economics. Earlier versions of most of the papers were published in special issue no. 92 of the Revue d'Economie Industrielle entitled "The Economics of Contracts in Prospect and Retrospect" (2000). Papers...

Au cours de ces dernières années le théâtre subventionné a été confronté à une triple crise : politique, sociale et esthétique. Pour tenter de sortir de cette impasse, certains acteurs remettent en question les postulats principaux du champ dans lesquels ils ne se retrouvent plus. Afin...

This paper examines the ‘executional greenwashing’ effect, i.e. the use of nature-evoking elements in advertisements to artificially enhance a brand’s ecological image. Theoretical and regulatory implications are discussed.

This research deals with the impact of tobacco warnings modification on smokers. A state of the art on the subject is first presented, then research hypothesis are proposed. Second, eight focus groups are implemented on 48 French smokers. Results showed that French past warnings should had been...

Communication sociétale et communication responsable sont les deux manifestations du developpement durable dans la politique de communication des entreprises. La première se définit en référence au contenu de la communication, quand la seconde se définit davantage en référence au...

L'ambition de cette fiche est d'analyser des exemples concrets de communications sociétales dans différents secteurs (ex. les produits "à risques", les cosmétiques, l'automobile) et d'identifier un certain nombre de bonnes pratiques en la matière. Cette fiche montre finalement que les...

What is the impact of corporate environmental disclosure on the cost of capital? In this research, we try to answer this question. The empirical research is based on companies listed at the SBF 120. In 2006, most of these companies dedicated a part of their annual report to sustainable...

Les années 2000 sont celles du web 2.0 interactif et de l’essor des réseaux sociaux. Se profilent aujourd’hui les applications de géolocalisation, la mobiquité, l’intelligence ambiante, l’essor du web 3.0… Les médias et les nouveaux médias sont en mutation et participent de...

This case explores the aggregate influence of corporate marketing practices on public health and examines the increasingly important issue of the role of targeted marketing strategies by the food and beverage industries in the obesity epidemic. Specifically, it engages a discussion about a...