Attitude toward the Ad is widely used in study of traditional mass media advertising, especially for children. As Internet and web sites become more important, we pay close attention to research on consumer behavior on the web. Therefore, attitude toward the web site is gaining parallel status...

The purpose of this exploratory study is to analyze the links between labels abstraction degree, utilitarian and hedonic value and consumer satisfaction. The analysis shows that satisfaction varies according to labels abstraction degree, context, consumer personality and expectations.

This paper studies the possible effects of the implementation of an HRIS (human resources information system) on human resources job within a multinational company. I study the case of the Rexel group which, in particular, by the implementation of an HRIS, seeks to transform HRM practices of its...