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In the ‘knowledge economy’, knowledge-intensive business services (KIBS) are a key driver for innovation and …
Persistent link: https://www.econbiz.de/10010707115
Attitude toward the Ad is widely used in study of traditional mass media advertising, especially for children. As Internet and web sites become more important, we pay close attention to research on consumer behavior on the web. Therefore, attitude toward the web site is gaining parallel status...
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IS which help them reaching various difficult and often conflicting goals. To support innovation processes and, short …
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The purpose of this exploratory study is to analyze the links between labels abstraction degree, utilitarian and hedonic value and consumer satisfaction. The analysis shows that satisfaction varies according to labels abstraction degree, context, consumer personality and expectations.
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Digital technologies have prompted the emergence of new modes of regulation and governance, since they allow for more …
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This paper studies the possible effects of the implementation of an HRIS (human resources information system) on human resources job within a multinational company. I study the case of the Rexel group which, in particular, by the implementation of an HRIS, seeks to transform HRM practices of its...
Persistent link: https://www.econbiz.de/10010707585
those companies. We fond three kinds of compa- nies, of which only one can be really called digital company. …
Persistent link: https://www.econbiz.de/10010707841