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In order to develop brands and increase growth, most luxury brands rely on extensions on different product categories … consistency in terms of values while addressing both male and female segments. These findings, specific to luxury brands, provide …
Persistent link: https://www.econbiz.de/10010905377
In order to develop brands and increase growth, most luxury brands rely on extensions on different product categories … consistency in terms of values while addressing both male and female segments. These findings, specific to luxury brands, provide …
Persistent link: https://www.econbiz.de/10010706724
Persistent link: https://www.econbiz.de/10010707024
Consumer procrastination has ermerged as important individual variable along multiple situational variables to explain purchase delay. This article provides an analysis of consumer procrastination using a semiotic approach. It clarifies the differences with other deviant behaviors such as...
Persistent link: https://www.econbiz.de/10010706703
This research focuses on second-generation female consumers' relationship to cosmetics. Cosmetics consumption carries individual, cultural, and social dimensions for second-generation immigrants. It enables them to individually manage their cultural identities. this research is grounded on 31...
Persistent link: https://www.econbiz.de/10010707147
Persistent link: https://www.econbiz.de/10010707555
suggest that cultural diversity has little influence on identity issues of co-operation, whereas it is mostly linked to …
Persistent link: https://www.econbiz.de/10010861588
the trends of market taste and adjusting the aesthetic components of their identity. Art history can be a source of …
Persistent link: https://www.econbiz.de/10010795038
have to balance over time three dimensions: the identity, the affective and the instrumental. These three dimensions are …
Persistent link: https://www.econbiz.de/10010706394
Persistent link: https://www.econbiz.de/10010706927