maturities (as far as seven years) and compares their informational value for various delivery dates. Segmentation is defined as …

article investigates whether this market is segmented or not. Segmentation is defined as a situation in which different parts …

& Players Focused Purchasing Segmentation » (PPFPS) qui souligne l’importance des triggers (déclencheurs) dont l’identification …L’article présente les résultats d’une recherche qualitative sur les dispositifs et processus de segmentation achats au … spécialisée sur la segmentation achats, la Strategic Purchasing Orientation (SPO), ne cesse de proposer des matrices stratégiques …

The “We concept” is proposed as a psychographic segmentation variable for products requiring a family-based purchase … ideal “We concept” appears a relevant criterion of segmentation to analyze the characteristics of the automobile market …

This article studies the socio-economic and cultural characteristics in emerging markets segmentation and their …

subjective age as a segmentation variable of the fashion market. The results show that the gap between actual age and subjective …

Labour market segmentation is usually defined as the division of the labour markets into separate submarkets or … the segmentation issue has been focusing in developed countries, and especially in Europe, on contractual segmentation and … approach to labour market segmentation is necessarily slightly different. Indeed, most workers are engaged in the informal …