//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"Economics discussion paper series / School of Business and Economics, Loughborough University"
~isPartOf:"Faculty & research / Insead : working paper series"
~isPartOf:"Legends in marketing"
~isPartOf:"Working papers / Universitat Pompeu Fabra, Department of Economics and Business"
~subject:"Consumer behaviour"
~subject:"Feuer"
~subject:"Markenartikel"
~subject:"Preismanagement"
~subject:"Price Dispersion"
~subject:"Product quality"
~subject:"Purchase decision"
~subject:"Russell W. Belk"
~type_genre:"Collection of articles of several authors"
~type_genre:"Graue Literatur"
~type_genre:"Working Paper"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Value brands : cheap or trendy...
Similar by subject
Narrow search
Delete all filters
| 15 applied filters
Year of publication
From:
To:
Subject
All
Consumer behaviour
Feuer
Markenartikel
Preismanagement
Price Dispersion
Product quality
Purchase decision
Russell W. Belk
Konsumentenverhalten
148
Theorie
40
Theory
40
Pricing strategy
16
Marketing management
12
Marketingmanagement
12
Brand
11
Preisdifferenzierung
10
Price discrimination
10
Experiment
9
USA
9
United States
9
Beziehungsmarketing
8
Decision theory
8
Entscheidungstheorie
8
Online retailing
8
Online-Handel
8
Relationship marketing
8
Corporate Social Responsibility
7
Corporate social responsibility
7
Estimation
7
Präferenztheorie
7
Schätzung
7
Theory of preferences
7
Produktqualität
6
Willingness to pay
6
Zahlungsbereitschaftsanalyse
6
Competition
5
Demand
5
Erwartungsbildung
5
Expectation formation
5
Market research
5
Marktforschung
5
Nachfrage
5
Private consumption
5
Privater Konsum
5
more ...
less ...
Online availability
All
Free
88
Type of publication
All
Book / Working Paper
159
Type of publication (narrower categories)
All
Collection of articles of several authors
Graue Literatur
Working Paper
Arbeitspapier
151
Non-commercial literature
139
Collection of articles written by one author
9
Sammlung
9
Sammelwerk
8
Reprint
3
Aufsatzsammlung
1
Mehrbändiges Werk
1
Multi-volume publication
1
more ...
less ...
Language
All
English
158
Spanish
1
Author
All
Chandon, Pierre
20
Netessine, Serguei
14
Wertenbroch, Klaus
13
Soberman, David A.
11
Nasiry, Javad
8
Sheth, Jagdish N.
8
Popescu, Ioana
7
Wansink, Brian
7
Girotra, Karan
6
Smith, N. Craig
6
Chattopadhyay, Amitava
4
Merino Castelló, Anna
4
Padmanabhan, V. T.
4
Parker, Philip M.
4
Plassmann, Hilke
4
Singh, Jasjit
4
Teng, Nina
4
Adner, Ron
3
Avci, Buket
3
Belavina, Elena
3
González, Libertad
3
Krishnan, Balaji C.
3
Lajos, Joseph
3
Popescu, Iona
3
Reinartz, Werner J.
3
Sayman, Serdar
3
Shelegia, Sandro
3
Wind, Yoram
3
Önçüler, Ayse
3
Albuquerque, Paulo
2
Ariely, Dan
2
Banerjee, Sumitro
2
Carrera, Clara
2
Cho, Hallie S.
2
Colomé, Rosa
2
Coughlan, Anne T.
2
Dhar, Ravi
2
Dutt, Pushan
2
Hasija, Sameer
2
Hogarth, Robin M.
2
more ...
less ...
Institution
All
INSEAD
14
Universitat Pompeu Fabra / Departament d'Economia i Empresa
7
INSEAD-Wharton Alliance Center for Global Research & Development
2
Published in...
All
Economics discussion paper series / School of Business and Economics, Loughborough University
Faculty & research / Insead : working paper series
Legends in marketing
Working papers / Universitat Pompeu Fabra, Department of Economics and Business
Working paper / National Bureau of Economic Research, Inc.
450
Discussion paper / Centre for Economic Policy Research
181
CESifo working papers
163
Discussion papers / CEPR
138
NBER working paper series
124
Working paper
122
Discussion paper series / IZA
117
Discussion paper
116
Discussion paper / Tinbergen Institute
101
Working paper series
72
Working papers / Harvard Business School, Division of Research
56
Working paper series / Universiteit Gent, Faculteit Economie en Bedrijfskunde
50
Working paper series / European Central Bank
45
Discussion paper / Center for Economic Research, Tilburg University
43
Working papers / TSE : WP
43
Finance and economics discussion series
38
Working papers / Federal Reserve Bank of Boston
38
Reihe: Wissenschaftliche Arbeitspapiere / W / Institut für Marktorientierte Unternehmensführung, Universität Mannheim
37
Working papers
37
ERIM report series research in management
36
DICE discussion paper
33
Ruhr economic papers
33
Discussion papers / Deutsches Institut für Wirtschaftsforschung
32
Legends in consumer behavior
32
Discussion paper series
31
Discussion paper / Institute of Social and Economic Research
30
CORE discussion paper : DP
29
DNB working paper
28
Working paper / Indian Institute of Management, Ahmedabad
28
Department of Economics discussion paper series / University of Oxford
26
Working paper / The Economic and Social Research Institute
25
Simon Business School working paper
24
Working paper series / University of Zurich, Department of Economics
24
Cowles Foundation discussion paper
23
Premier reference source
23
Research paper series / Stanford Graduate School of Business
23
ESMT working paper
21
Economic research report
21
more ...
less ...
Source
All
ECONIS (ZBW)
159
Showing
1
-
10
of
159
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Showing that "% Off"’ always beats "% more" : using salient standard rates to improve consumer evaluation of marketing offers framed in terms of percentage changes in cost vs benef...
Pierre, Chandon
;
Bhavya, Mohan
;
Jason, Riis
-
2014
Persistent link: https://www.econbiz.de/10010480091
Saved in:
2
Do we know what we look at? : An eye-tracking study of visual attention and memory for brands at the point of purchase
Chandon, Pierre
(
contributor
)
-
2002
-
[Elektronische Ressource]
Persistent link: https://www.econbiz.de/10001715937
Saved in:
3
Measuring asymmetries in
brand
associations using correspondence analysis
Greenacre, Michael J.
(
contributor
); …
-
2002
-
[Elektronische Ressource]
Persistent link: https://www.econbiz.de/10001697171
Saved in:
4
Demand for pharmaceutical drugs: a choice modelling experiment
Merino Castelló, Anna
(
contributor
)
-
2003
-
[Elektronische Ressource]
Persistent link: https://www.econbiz.de/10001939834
Saved in:
5
Airline pricing under different market conditions : evidence from European low-cost carriers
Bilotkach, Volodymyr
;
Gaggero, Alberto A.
;
Piga, Claudio A.
-
2012
Persistent link: https://www.econbiz.de/10009427835
Saved in:
6
Keeping e-business in perspective
Coltman, Tim
;
Devinney, Timothy Michael
;
Latukefu, Alopi S.
-
2002
-
[Elektronische Ressource]
Persistent link: https://www.econbiz.de/10001715919
Saved in:
7
The impact of the reference price system on the pharmaceutical market : a theoretical approach
Merino Castelló, Anna
(
contributor
)
-
2001
-
[Elektronische Ressource]
Persistent link: https://www.econbiz.de/10001546844
Saved in:
8
Note on measuring
brand
awareness,
brand
image,
brand
equity and
brand
value
Chandon, Pierre
(
contributor
)
-
2003
-
[Elektronische Ressource]
Persistent link: https://www.econbiz.de/10001825855
Saved in:
9
Why private labels may increase market prices
Soberman, David A.
(
contributor
); …
-
2003
-
[Elektronische Ressource], rev
Persistent link: https://www.econbiz.de/10001827299
Saved in:
10
The economics of quality-equivalent store brands
Soberman, David A.
(
contributor
); …
-
2004
-
[Elektronische Ressource]
Persistent link: https://www.econbiz.de/10002380527
Saved in:
1
2
3
4
5
6
7
8
9
10
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->