"This book explores the way the new channels and platforms emerging from the Internet use and how they affect our everyday interactions, particularly as they relate to meaning, growth, and recent trends, practices, issues, and challenges surrounding the world of modern marketing"--

"This book examines the impact of sharing services on society as well as the importance of the sharing economy development in the coming years. It also explores issues related to these sharing services such as regulations, the technological aspects involved in these platforms, and the impact on...