Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"Economics discussion paper series / School of Business and Economics, Loughborough University"
~isPartOf:"Legends in marketing"
~isPartOf:"Research paper series / Stanford Graduate School of Business"
~isPartOf:"Working papers / Universitat Pompeu Fabra, Department of Economics and Business"
~subject:"Brand"
~subject:"Consumer behaviour"
~subject:"Markenartikel"
~subject:"Marketingtheorie"
~subject:"Price Dispersion"
~subject:"Product quality"
~subject:"Purchase decision"
~subject:"Russell W. Belk"
~type_genre:"Collection of articles of several authors"
~type_genre:"Mehrbändiges Werk"
~type_genre:"Working Paper"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Value brands : cheap or trendy...
Similar by subject
Narrow search
Delete all filters
| 15 applied filters
Year of publication
From:
To:
Subject
All
Brand
Consumer behaviour
Markenartikel
Marketingtheorie
Price Dispersion
Product quality
Purchase decision
Russell W. Belk
Konsumentenverhalten
58
Theorie
15
Theory
15
USA
8
United States
8
Marketing management
6
Marketingmanagement
6
Preismanagement
6
Pricing strategy
6
Spain
6
Spanien
6
Advertising effects
4
Estimation
4
Market research
4
Marktforschung
4
Präferenztheorie
4
Schätzung
4
Theory of preferences
4
Werbewirkung
4
Advertising
3
Brand image
3
Decision
3
Entscheidung
3
Markenimage
3
Marketing
3
Marketing theory
3
Preisdifferenzierung
3
Price discrimination
3
Produktqualität
3
Revenue management
3
Revenue-Management
3
Werbung
3
Airline
2
Arzneimittelmarkt
2
Auswahl
2
more ...
less ...
Online availability
All
Free
36
Type of publication
All
Book / Working Paper
60
Type of publication (narrower categories)
All
Collection of articles of several authors
Mehrbändiges Werk
Working Paper
Arbeitspapier
51
Graue Literatur
45
Non-commercial literature
45
Collection of articles written by one author
9
Sammlung
9
Sammelwerk
8
Reprint
3
Aufsatzsammlung
1
Multi-volume publication
1
more ...
less ...
Language
All
English
59
Spanish
1
Author
All
Sheth, Jagdish N.
9
Aaker, Jennifer
6
Nair, Harikesh
5
Simonson, Itamar
5
Krishnan, Balaji C.
4
Merino Castelló, Anna
4
Mogilner, Cassie
4
Draganska, Michaela
3
Narayanan, Sridhar
3
Shelegia, Sandro
3
Wind, Yoram
3
Colomé, Rosa
2
González, Libertad
2
Hogarth, Robin M.
2
Serra, Daniel
2
Srinivasan, V.
2
Talluri, Kalyan T.
2
Alptekinoglu, Aydm
1
Anderson, Emily
1
Arruñada, Benito
1
Barabba, Vincent P.
1
Benet-Martinez, Verónica
1
Berger, Jonah
1
Boar, Corina
1
Bodapati, Anand V.
1
Boone, Jan
1
Bordalo, Pedro
1
Carroll, Glenn R.
1
Cerigioni, Francesco
1
Chintagunta, Pradeep K.
1
Clark, C. Robert
1
Cuadras-Morató, Xavier
1
Cuxart, Anna
1
Doraszelski, Ulrich
1
Drolet, Aimee L.
1
Farré, Lídia
1
Fernández-Kranz, Daniel
1
Ferrer, Rosa
1
Galperti, Simone
1
Garolera, Jordi
1
more ...
less ...
Institution
All
Universitat Pompeu Fabra / Departament d'Economia i Empresa
7
Published in...
All
Economics discussion paper series / School of Business and Economics, Loughborough University
Legends in marketing
Research paper series / Stanford Graduate School of Business
Working papers / Universitat Pompeu Fabra, Department of Economics and Business
Working paper / National Bureau of Economic Research, Inc.
442
Discussion paper / Centre for Economic Policy Research
181
CESifo working papers
161
Discussion papers / CEPR
145
Faculty & research / Insead : working paper series
122
Discussion paper series / IZA
116
NBER working paper series
116
Discussion paper
115
Working paper
113
Discussion paper / Tinbergen Institute
101
Working paper series
70
Working papers / Harvard Business School, Division of Research
57
Working paper series / Universiteit Gent, Faculteit Economie en Bedrijfskunde
50
Working paper series / European Central Bank
45
Discussion paper / Center for Economic Research, Tilburg University
43
Working papers / TSE : WP
43
Finance and economics discussion series
38
Working papers / Federal Reserve Bank of Boston
38
Reihe: Wissenschaftliche Arbeitspapiere / W / Institut für Marktorientierte Unternehmensführung, Universität Mannheim
37
ERIM report series research in management
36
Working papers
35
DICE discussion paper
33
Discussion paper series
33
Ruhr economic papers
33
Discussion papers / Deutsches Institut für Wirtschaftsforschung
32
Legends in consumer behavior
32
CORE discussion paper : DP
29
Discussion paper / Institute of Social and Economic Research
29
DNB working paper
28
Working paper / Indian Institute of Management, Ahmedabad
28
Department of Economics discussion paper series / University of Oxford
26
Working paper / The Economic and Social Research Institute
25
Cowles Foundation discussion paper
24
Simon Business School working paper
24
Working paper series / University of Zurich, Department of Economics
24
Premier reference source
23
ESMT working paper
21
Working papers in economics
20
more ...
less ...
Source
All
ECONIS (ZBW)
60
Showing
1
-
10
of
60
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Measuring asymmetries in
brand
associations using correspondence analysis
Greenacre, Michael J.
(
contributor
); …
-
2002
-
[Elektronische Ressource]
Persistent link: https://www.econbiz.de/10001697171
Saved in:
2
Demand for pharmaceutical drugs: a choice modelling experiment
Merino Castelló, Anna
(
contributor
)
-
2003
-
[Elektronische Ressource]
Persistent link: https://www.econbiz.de/10001939834
Saved in:
3
Choice set heterogeneity and the role of advertising : an analysis with micro and macro data
Draganska, Michaela
;
Klapper, Daniel
-
2010
Persistent link: https://www.econbiz.de/10008661596
Saved in:
4
Consumption symbols as carriers of culture : a study of Japanese and Spanish
brand
personality constructs
Aaker, Jennifer
;
Benet-Martinez, Verónica
;
Garolera, Jordi
-
2001
Persistent link: https://www.econbiz.de/10001624166
Saved in:
5
The influence of product variety on
brand
perception and choice
Berger, Jonah
(
contributor
);
Draganska, Michaela
(
contributor
)
-
2006
Persistent link: https://www.econbiz.de/10003342481
Saved in:
6
The impact of the reference price system on the pharmaceutical market : a theoretical approach
Merino Castelló, Anna
(
contributor
)
-
2001
-
[Elektronische Ressource]
Persistent link: https://www.econbiz.de/10001546844
Saved in:
7
Can't buy me love : investigating the effect of advertising on
brand
awareness and perceived quality using panel data
Clark, C. Robert
(
contributor
); …
-
2008
-
[Rev.]
Persistent link: https://www.econbiz.de/10003783463
Saved in:
8
Consumer choice in competitive location models : formulations and heuristics
Colomé, Rosa
(
contributor
);
Serra, Daniel
(
contributor
)
-
1998
Persistent link: https://www.econbiz.de/10000987157
Saved in:
9
Boycott or buycott? : internal politics and consumer choices
Cuadras-Morató, Xavier
;
Raya, Josep Maria
-
2014
Persistent link: https://www.econbiz.de/10010424768
Saved in:
10
A utility-based model of sales with informative advertising
Shelegia, Sandro
;
Wilson, Christopher
-
2014
Persistent link: https://www.econbiz.de/10010428796
Saved in:
1
2
3
4
5
6
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
