Showing 1 - 10 of 479
Persistent link: https://www.econbiz.de/10003604233
Persistent link: https://www.econbiz.de/10010391778
Persistent link: https://www.econbiz.de/10001697171
Persistent link: https://www.econbiz.de/10001916038
Persistent link: https://www.econbiz.de/10001939834
Persistent link: https://www.econbiz.de/10003333571
Persistent link: https://www.econbiz.de/10009562128
Persistent link: https://www.econbiz.de/10000821041
Persistent link: https://www.econbiz.de/10000695102
advertising effects for the brand and substitution effects for authentic products. The advertising effect dominates substitution … sales. The positive effect of counterfeits is most pronounced for the high-fashion products (such as women's high-leg boots …. Responses in the lab allude to the fact that counterfeits could increase brand awareness as well as steal business …
Persistent link: https://www.econbiz.de/10008860140