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~isPartOf:"Economics discussion paper series / School of Business and Economics, Loughborough University"
~isPartOf:"Legends in marketing"
~person:"Kukar-Kinney, Monika"
~person:"Nayga, Rodolfo M."
~person:"Shelegia, Sandro"
~person:"Sheth, Jagdish N."
~subject:"Consumer behaviour"
~subject:"Price Dispersion"
~subject:"Purchase decision"
~subject:"Russell W. Belk"
~type_genre:"Working Paper"
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Consumer behaviour
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Economics discussion paper series / School of Business and Economics, Loughborough University
Legends in marketing
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A utility-based model of sales with informative advertising
Shelegia, Sandro
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Wilson, Christopher
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2014
Persistent link: https://www.econbiz.de/10010428796
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