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Economics letters
Journal of current issues and research in advertising
International journal of advertising : the review of marketing communications
127
Journal of business research : JBR
110
Journal of marketing communications
103
International journal of advertising : the quarterly review of marketing communications
73
Journal of advertising research
69
Journal of promotion management : innovations in planning and applied research
48
Journal of retailing and consumer services
46
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
46
Journal of promotion management : JPM
45
Journal of advertising
42
Journal of advertising : official publication of the American Academy of Advertising
41
International journal of internet marketing and advertising : IJIMA
40
Psychology & marketing
40
International journal of industrial organization
39
NBER working paper series
34
Discussion paper / Centre for Economic Policy Research
32
Management science : journal of the Institute for Operations Research and the Management Sciences
32
Working paper / National Bureau of Economic Research, Inc.
32
Journal of Consumer Marketing
31
NBER Working Paper
31
SpringerLink / Bücher
30
CESifo working papers
28
European journal of operational research : EJOR
28
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
27
European journal of marketing : EJM
25
Journal of current issues and research in advertising : JCIRA
24
Journal of marketing research : JMR
24
Health marketing quarterly
23
Lecture notes in economics and mathematical systems : LNEMS
22
Europäische Hochschulschriften / 5
20
Journal of consumer research : JCR ; an interdisciplinary bimonthly
20
Marketing letters : a journal of research in marketing
20
Asia Pacific journal of marketing and logistics
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European Journal of Marketing
19
Journal of international consumer marketing
19
Journal of marketing
18
Marketing : ZFP ; journal of research and management
18
The journal of consumer marketing
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1
Retailer price distributions and promotional activities
Rennhoff, Adam D.
;
Serfes, Konstantinos
- In:
Economics letters
103
(
2009
)
2
,
pp. 91-95
Persistent link: https://www.econbiz.de/10003846730
Saved in:
2
Dissipative
advertising
signals quality : static model with a continuum of types
Linnemer, Laurent
- In:
Economics letters
114
(
2012
)
2
,
pp. 150-153
Persistent link: https://www.econbiz.de/10009547344
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3
A model of repeat
advertising
Sahuguet, Nicolas
- In:
Economics letters
111
(
2011
)
1
,
pp. 20-22
Persistent link: https://www.econbiz.de/10009241370
Saved in:
4
Advertising
competition in a mixed oligopoly
Matsumura, Toshihiro
;
Sunada, Takeaki
- In:
Economics letters
119
(
2013
)
2
,
pp. 183-185
Persistent link: https://www.econbiz.de/10009745765
Saved in:
5
Product quality,
advertising
intensity and market size
Han, Bing
;
Chouinard, Hayley H.
- In:
Economics letters
124
(
2014
)
2
,
pp. 215-218
Persistent link: https://www.econbiz.de/10010493721
Saved in:
6
Advertising
as a signaling device : simulated maximum likelihood estimation of a multiple random effects count data model
Hellström, Jörgen
;
Rudholm, Niklas
- In:
Economics letters
101
(
2008
)
3
,
pp. 227-229
Persistent link: https://www.econbiz.de/10003801344
Saved in:
7
Loss-leader pricing and upgrades
In, Younghwan
;
Wright, Julian
- In:
Economics letters
122
(
2014
)
1
,
pp. 19-22
Persistent link: https://www.econbiz.de/10010393998
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8
The gatekeeper's optimal fee structure when sellers can price discriminate
Nahm, Jae
- In:
Economics letters
80
(
2003
)
1
,
pp. 9-14
Persistent link: https://www.econbiz.de/10001764733
Saved in:
9
A simple model of
advertising
and subscription fees
Baye, Michael R.
;
Morgan, John
- In:
Economics letters
69
(
2000
)
3
,
pp. 345-351
Persistent link: https://www.econbiz.de/10001525636
Saved in:
10
Competition,
advertising
and meeting competition clauses
Levy, David T.
- In:
Economics letters
37
(
1991
)
3
,
pp. 217-221
Persistent link: https://www.econbiz.de/10001114237
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