A simple model of advertising and subscription fees
Michael R. Baye; John Morgan
| Year of publication: |
2000
|
|---|---|
| Authors: | Baye, Michael R. ; Morgan, John |
| Published in: |
Economics letters. - Amsterdam [u.a.] : Elsevier, ISSN 0165-1765, ZDB-ID 717210-2. - Vol. 69.2000, 3, p. 345-351
|
| Subject: | Werbung | Advertising | Medienökonomik | Media economics | Unternehmensfinanzierung | Corporate finance | Preismanagement | Pricing strategy | Theorie | Theory |
| Extent: | Graph. Darst |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Notes: | In: Economics letters |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10001525636