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Consumer behaviour
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Advertising
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Baye, Michael R.
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Economics letters
International journal of advertising : the review of marketing communications
127
Journal of business research : JBR
110
Journal of marketing communications
103
International journal of advertising : the quarterly review of marketing communications
73
Journal of advertising research
69
Journal of promotion management : innovations in planning and applied research
48
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
46
Journal of promotion management : JPM
45
Journal of retailing and consumer services
45
Journal of advertising
42
Journal of advertising : official publication of the American Academy of Advertising
41
International journal of internet marketing and advertising : IJIMA
40
Psychology & marketing
40
International journal of industrial organization
39
NBER working paper series
34
Discussion paper / Centre for Economic Policy Research
32
Management science : journal of the Institute for Operations Research and the Management Sciences
32
Working paper / National Bureau of Economic Research, Inc.
32
Journal of Consumer Marketing
31
NBER Working Paper
31
SpringerLink / Bücher
30
CESifo working papers
28
European journal of operational research : EJOR
28
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
27
European journal of marketing : EJM
25
Journal of current issues and research in advertising : JCIRA
24
Journal of marketing research : JMR
24
Health marketing quarterly
23
Lecture notes in economics and mathematical systems : LNEMS
22
Europäische Hochschulschriften / 5
20
Journal of consumer research : JCR ; an interdisciplinary bimonthly
20
Marketing letters : a journal of research in marketing
20
Asia Pacific journal of marketing and logistics
19
European Journal of Marketing
19
Journal of international consumer marketing
19
Journal of current issues and research in advertising
18
Journal of marketing
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Marketing : ZFP ; journal of research and management
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1
Retailer price distributions and promotional activities
Rennhoff, Adam D.
;
Serfes, Konstantinos
- In:
Economics letters
103
(
2009
)
2
,
pp. 91-95
Persistent link: https://www.econbiz.de/10003846730
Saved in:
2
Dissipative
advertising
signals quality : static model with a continuum of types
Linnemer, Laurent
- In:
Economics letters
114
(
2012
)
2
,
pp. 150-153
Persistent link: https://www.econbiz.de/10009547344
Saved in:
3
A model of repeat
advertising
Sahuguet, Nicolas
- In:
Economics letters
111
(
2011
)
1
,
pp. 20-22
Persistent link: https://www.econbiz.de/10009241370
Saved in:
4
Advertising
competition in a mixed oligopoly
Matsumura, Toshihiro
;
Sunada, Takeaki
- In:
Economics letters
119
(
2013
)
2
,
pp. 183-185
Persistent link: https://www.econbiz.de/10009745765
Saved in:
5
Product quality,
advertising
intensity and market size
Han, Bing
;
Chouinard, Hayley H.
- In:
Economics letters
124
(
2014
)
2
,
pp. 215-218
Persistent link: https://www.econbiz.de/10010493721
Saved in:
6
Advertising
as a signaling device : simulated maximum likelihood estimation of a multiple random effects count data model
Hellström, Jörgen
;
Rudholm, Niklas
- In:
Economics letters
101
(
2008
)
3
,
pp. 227-229
Persistent link: https://www.econbiz.de/10003801344
Saved in:
7
Loss-leader pricing and upgrades
In, Younghwan
;
Wright, Julian
- In:
Economics letters
122
(
2014
)
1
,
pp. 19-22
Persistent link: https://www.econbiz.de/10010393998
Saved in:
8
The gatekeeper's optimal fee structure when sellers can price discriminate
Nahm, Jae
- In:
Economics letters
80
(
2003
)
1
,
pp. 9-14
Persistent link: https://www.econbiz.de/10001764733
Saved in:
9
A simple model of
advertising
and subscription fees
Baye, Michael R.
;
Morgan, John
- In:
Economics letters
69
(
2000
)
3
,
pp. 345-351
Persistent link: https://www.econbiz.de/10001525636
Saved in:
10
Competition,
advertising
and meeting competition clauses
Levy, David T.
- In:
Economics letters
37
(
1991
)
3
,
pp. 217-221
Persistent link: https://www.econbiz.de/10001114237
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