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An adequate image of a tourist destination is a key instrument to attract tourists who will contribute to the development and economic growth of the place. The objective of this study is to analyze the formation and measure of the destination image. It contains a novel analysis which breaks down...
Persistent link: https://www.econbiz.de/10013199791
Tourism has been negatively impacted by the global COVID-19 pandemic, making it even more important for tourist destinations to focus on their brand equity from the perspective of their customers-visitors. The aim of this paper is therefore to verify and modify the model of customer-based brand...
Persistent link: https://www.econbiz.de/10013199916
The issues relating to the functioning of the tourism economy include both the activities of tourism enterprises and spatial units, i.e., tourism destinations, as well as tourism demand, including tourists' purchasing behavior. The aim of the Special Issue of Economies is to present the current...
Persistent link: https://www.econbiz.de/10014422697