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The cultural influence on mass customization
Wabia, Carolin - 2020
Persistent link: https://www.econbiz.de/10012234738
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Omni-channel retailing : an analysis of channel interdependencies, integration services and specific marketing instruments
Winters, Amelie - 2021
Persistent link: https://www.econbiz.de/10012545724
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Humanoid service robots : customer expectations and customer responses
Merkle, Moritz - 2021
Persistent link: https://www.econbiz.de/10012518172
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Impacts of customer relationship management on development of corporations
Moser, Martin A. - 2021
Persistent link: https://www.econbiz.de/10012630779
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Understanding antecedents and outcomes of private label brand choice : an empirical analysis in a multichannel context
Lukner, Stefanie - 2021
Persistent link: https://www.econbiz.de/10013260157
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Antecedents and outcomes of consumer behavior in disjunct customer-consumer purchase constellations
Jagdhuber, Alexander - 2022
Persistent link: https://www.econbiz.de/10013260159
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Cross-cultural brand personality and brand desirability : an empirical approach to the role of culture on this mediated interplay
Vellnagel, Corinna Colette - 2020
Persistent link: https://www.econbiz.de/10012244365
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The antecedents of product recalls : how firm strategy, operations, and innovation affect product recall risk
Kießling, Thomas Reinfried - 2019
Persistent link: https://www.econbiz.de/10012231303
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The impact of online customer reviews on consumer purchasing behavior
Lohse, Tobias Maximilian - 2019
Persistent link: https://www.econbiz.de/10012259824