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Corporate sustainability and brand equity - empirical studies on the business case for corporate sustainability
Wamsler, Stefan
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2018
Persistent link: https://www.econbiz.de/10012138973
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The hidden information in the facets of brand equity : an empirical investigation into the role of brand equity as a leading indicator of abnormal stock returns and idiosyncratic r...
Traub, Lukas
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2017
Persistent link: https://www.econbiz.de/10011957565
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