Introduction: Marketing in emerging economies / Marin Marinov -- 1. Data collection procedures equivalence in emerging … economy market research / Pervez N. Ghauri and Agnieszka Chidlow -- 2. Globalization, sustainability and marketing of health … care in emerging market economies : doing good while doing well / Van R. Wood -- 3. Marketing accountability in emerging …

This book provides an expert analysis of the theory of the marketing firm by drawing upon operant psychology, economic … theory and marketing to argue that all firms exist in order to market. The authors explore the nature of bilateral … the firm acts. -- The Marketing Firm leverages the power of case study design to operationalise and test the central …

. This Handbook explores the complex relationship between marketing and social responsibility, with a focus on marketing as a … from a variety of marketing dimensions and a diverse set of cross-cultural perspectives, including consumer behavior … marketing curricula …

-of-the-art reviews of Asian business in an expansive range of areas including: business organizations, strategic management, marketing …pt. I. Business strategy and organization -- pt. II. Business and marketing -- pt. III. Business-state relations -- pt …

Managing product returns in retailing; PART IV: IN-STORE MARKETING; 11 In-store marketing: existing and emerging elements; 12 …