The marketing firm : economic psychology of corporate behaviour
Year of publication: |
2011
|
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Authors: | Vella, Kevin J. ; Foxall, Gordon R. |
Publisher: |
Cheltenham, U.K : Edward Elgar |
Subject: | Marketing | Theorie der Unternehmung | Theory of the firm | Konsumentenverhalten | Consumer behaviour | Marketingmanagement | Marketing management | Verbraucherverhalten |
Description of contents: | Table of Contents [gbv.de] |
Extent: | 1 Online-Ressource (vi, 320 pages) diagrams |
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Series: | |
Type of publication: | Book / Working Paper |
Language: | English |
ISBN: | 978-0-85793-650-9 ; 978-1-84844-415-7 |
Other identifiers: | 10.4337/9780857936509 [DOI] |
Source: | ECONIS - Online Catalogue of the ZBW |
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