Contents: in memoriam by Patrick Kaufmann -- Foreward by Francine Lafontaine -- 1. Research contributions to understanding franchising / Frank Hoy, Rozenn Perrigot and Andrew Terry -- Part I Entrepreneurship -- 2. Managing entrepreneurial tensions in franchise systems / Anna Watson and Lola Dada...

Contents: 1. Trust in regulatory regimes: scoping the field / Frédérique Six and Koen Verhoest -- 2. The role of trust in the regulation of complex and high-risk industries: the case of the U.S. Federal Aviation Administration's voluntary disclosure programs / Russell W. Mills and Dorit Reiss...

The advent of e-commerce and the rise of hard discounters have put severe pressure on traditional retail chains. Boundaries are blurring: traditional brick & mortar players are expanding their online operations and/or setting up their own discount banners, while the power houses of online retail...

Introduction / Eric Shiu -- 1. What is innovation? / Søren Harnow Klausen -- 2. Product design innovation - trade-off decisions on functionality, aesthetics and sustainability from the consumer perspective / Eric Shiu -- 3. Innovation performance in service industries - unlocking the intricate...

Introduction: Marketing in emerging economies / Marin Marinov -- 1. Data collection procedures equivalence in emerging economy market research / Pervez N. Ghauri and Agnieszka Chidlow -- 2. Globalization, sustainability and marketing of health care in emerging market economies : doing good while...

Contents: Section 1: Place branding: strategies and perspectives -- 1. The state of art: from country-of-origin to strategies for economic development / Adriana Campelo -- 2. Place branding in strategic spatial planning: challenges and opportunities of branding regions / Eduardo Oliveira and...

Trust in Market Relationships illustrates that the importance of trust in a commercial arena has intensified as markets have become more complex. As business relationships become ever critical for a firm's economic results in highly competitive markets, and trust represents the basic platform...

Contents: 1. Introduction to a research agenda for event management / Erik Lundberg, Tommy D. Andersson and John Armbrecht -- Part I: Events in society -- 2. Re-thinking event sustainability / Judith Mair -- 3. The past, present and future of event safety research / Morten Thanning Vendelø --...

Contents: Preface / Charles A. Ingene and James R. Brown -- 1. Introduction -- James R. Brown and Charles A. Ingene / Part I: Location in a value chain: conceptual and analytical perspectives -- 2. Choosing value-chain locations in marketing channels: integrating service-dominant logic and...

Contents: Introduction / Susan Dobscha -- 1. A psychological perspective on gendered advertising: content, effectiveness, and effects / Magdalena Zawisza -- 2. Video gaming as a gendered pursuit / Jenna Drenten, Robert L. Harrison and Nicholas J. Pendarvis -- 3. Gender east and west:...