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'This is an essential resource for managers and scholars interested in services marketing. It covers the topic comprehensively and in novel ways. All the luminaries in the field are represented. Buy this book and you will be up to date on the field.' - Valarie Zeithaml, UNC Kenan-Flagler...
Persistent link: https://www.econbiz.de/10011850696
This illuminating Handbook presents the state-of-the-art in the scientific field of experience economy studies. It offers a rich and varied collection of contributions that discuss different issues of crucial importance for our understanding of the experience economy. Each chapter reflects...
Persistent link: https://www.econbiz.de/10011851694
Contents: 1. Introduction to the Handbook on Customer Centricity -- Robert w. Palmatier, Christine Moorman, and Ju-Yeon Lee -- Part I: Organizational design perspectives on customer centricity -- 2. Customer centricity: A multi-year journey / Ajay K. Kohli, Bernie J. Jaworski, and Nabil Shabshab...
Persistent link: https://www.econbiz.de/10012294439
Introduction -- 1. Employee commitment: an introduction and roadmap / J.P. Meyer -- Part I Conceptualization of commitment -- 2. Commitment as a unidimensional construct / H.J. Klein and H. Park -- 3. Commitment as a multi-dimensional construct / N.J. Allen -- 4. Multiple foci of workplace...
Persistent link: https://www.econbiz.de/10012419826
Contents: Foreword / J. Stewart Black -- Part I History of expatriate studies and its current state of play -- 1. Introduction : overview of early expatriate studies, 1952 to 1979 / Yvonne McNulty and Jan Selmer -- 2. The concept of business expatriates / Yvonne McNulty and Chris Brewster -- 3....
Persistent link: https://www.econbiz.de/10012419930
Contents: Introduction to the handbook of research on customer engagement -- 1: Linda D. Hollebeek and David E. Sprott -- Part I: Customer engagement and marketing practice -- Introduction: Customer engagement and marketing practice / V. Kumar -- 1 engagement-to-value (e2v): An empirical case...
Persistent link: https://www.econbiz.de/10012294431
'Handbook of Research in International Human Resource Management represents a welcome contribution of IHRM literature and will be required readings for both novices and veteran researchers.' - Dana B. Minbaeva, British Journal of Industrial Relations ' ... a rich array of contributors including...
Persistent link: https://www.econbiz.de/10011850691
In this unique book, Peter-J. Jost provides a comprehensive economic-psychological approach for successfully managing employees. Based on the analysis of the employee’s individual work behavior, he illustrates that instead of treating employees as input elements of production, and managing and...
Persistent link: https://www.econbiz.de/10011850759
'This is an excellent book. Bruce Kaufman, in his ever thoughtful way, has not just analyzed the history of the development of HRM, but assembled 17 chapters in which world-class local experts report on that history in their own country. The book is full of fascinating information, stories and...
Persistent link: https://www.econbiz.de/10011850769
The second edition of this Handbook provides up-to-date insight into ground-breaking research on international human resource issues today. These issues are faced by multinational companies which can be as small as one person with a computer and Internet connection or as large as a medium-sized...
Persistent link: https://www.econbiz.de/10011850912