Albarran, Alan B. (ed.) - 2019
Contents: Preface -- 1. Media economics research: a history of the field / Alan B. Albarran -- 2. Advancing media … economics research through theory / Marianne Barrett and Chun Shao -- 3. Research traditions in media economics / Amy Jo Coffey … -- 4. Global digital networks and global media systems: an economic perspective / Xiaoqun Zhang -- 5. Consumer demand and …