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Consumer behaviour
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Social contagion as a driver of digital product use
Darvasi, Gábor
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2019
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1st edtion
Persistent link: https://www.econbiz.de/10012054606
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Buyer behavior in customer-driven pricing mechanisms
Stich, Lucas
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2017
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1st edition
Persistent link: https://www.econbiz.de/10011671972
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Consumer reviews and social media marketing
Baum, Daniela
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2014
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1. ed.
Persistent link: https://www.econbiz.de/10010488091
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