Consumer reviews and social media marketing
vorgelegt von Daniela Baum
| Year of publication: |
2014 ; 1. ed.
|
|---|---|
| Authors: | Baum, Daniela |
| Publisher: |
Berlin : epubli Verl. |
| Subject: | Virales Marketing | Viral marketing | Kaufentscheidung | Purchase decision | Kundenzufriedenheit | Customer satisfaction | Online-Marketing | Internet marketing | Produktentwicklung | New product development | Social Media | Verbraucherverhalten |
| Description of contents: | Table of Contents [gbv.de] ; Description [deposit.dnb.de] |
| Extent: | X, 168 S. Ill., graph. Darst. 21 cm |
|---|---|
| Series: | Electronic commerce & digital markets : ecm. - Norderstedt : BoD, Books on Demand Verlag, ISSN 2199-7608, ZDB-ID 2796631-8. - Vol. 2 |
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Hochschulschrift ; Thesis ; Sammlung ; Collection of articles written by one author ; Sammelwerk ; Collection of articles of several authors |
| Language: | English |
| Thesis: | Zugl.: München, Univ., Diss., 2014 |
| Notes: | Besteht aus einer Synopsis und bereits veröffentlichten Aufsätzen |
| ISBN: | 3-8442-9663-8 ; 978-3-8442-9663-1 |
| Classification: | Marketing |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010488091