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~isPartOf:"Electronic commerce research"
~person:"Benkenstein, Martin"
~person:"Pelsmacker, Patrick de"
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Consumer behaviour
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Benkenstein, Martin
Pelsmacker, Patrick de
Khedmatgozar, Hamid Reza
3
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3
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Electronic commerce research
International journal of advertising : the quarterly review of marketing communications
6
Journal of business research : JBR
5
Journal of electronic commerce research : JECR
4
Journal of retailing and consumer services
4
Journal of marketing communications
3
The journal of brand management : an international journal
3
Current insights and future trends : [extended versions of papers presented at the 10th ICORIA (International Conference on Research in Advertising), held in Berlin, Germany, in June 2011]
2
Ecological economics : the transdisciplinary journal of the International Society for Ecological Economics
2
European journal of marketing : EJM
2
Gabler Edition Wissenschaft / Marketing und Innovationsmanagement
2
International journal of market research : JMRS ; the journal of the Market Research Society
2
International marketing review
2
Journal of advertising : official publication of the American Academy of Advertising
2
Journal of business ethics : JOBE
2
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
2
Marketing : ZFP ; journal of research and management
2
Working paper series / Universiteit Gent, Faculteit Economie en Bedrijfskunde
2
Analyzing the cultural diversity of consumers in the global marketplace
1
Arbeitspapier / Universität Rostock, Wirtschafts- und Sozialwissenschaftliche Fakultät
1
Customer Experience : Forum Dienstleistungsmanagement
1
Cutting edge international research
1
Dienstleistungsmarken : Forum Dienstleistungsmanagement
1
Electronic Services
1
Gabler-Edition Wissenschaft / Marketing und Innovationsmanagement
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Interaktionen im Dienstleistungsbereich
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International advertising and communication : current insights and empirical findings
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International business review : the official journal of the European International Business Academy
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International journal of advertising : the review of marketing communications
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International journal of electronic commerce : IJEC
1
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
Journal of advertising
1
Journal of business and psychology
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Journal of business economics : JBE
1
Journal of consumer affairs : official publication of the American Council on Consumer Interests
1
Journal of consumer policy : consumer issues in law, economics and behavioural sciences
1
Journal of consumer studies and home economics
1
Journal of marketing management : MM
1
Journal of service management
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Journal of sport management : the official journal of the North American Society of Sport Management
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ECONIS (ZBW)
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Digital transformation and possession attachment : examining the endowment effect for consumers' relationships with hedonic and utilitarian digital service technologies
Fritze, Martin Paul
;
Eisingerich, Andreas B
; …
- In:
Electronic commerce research
19
(
2019
)
2
,
pp. 311-337
Persistent link: https://www.econbiz.de/10012099646
Saved in:
2
The processing of native advertising compared to banner advertising : an eye-tracking experiment
De Keyzer, Freya
;
Dens, Nathalie
;
Pelsmacker, Patrick de
- In:
Electronic commerce research
23
(
2023
)
3
,
pp. 1921-1940
Persistent link: https://www.econbiz.de/10014383138
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