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~isPartOf:"Electronic commerce research"
~person:"Laroche, Michel"
~person:"Loureiro, Sandra Maria Correia"
~person:"Pelsmacker, Patrick de"
~subject:"Konsumentenverhalten"
~subject:"Mode"
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Advertising
1
Advertising effects
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Eye-tracking
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Facebook
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Laroche, Michel
Loureiro, Sandra Maria Correia
Pelsmacker, Patrick de
Khedmatgozar, Hamid Reza
3
Martinez, Luis F.
3
Papagiannidis, Savvas
3
Sugumaran, Vijayan
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Brengman, Malaika
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Jiménez MartÃnez, Julio
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Liao, Qinyu
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Mou, Jian
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Qiuzhen, Wang
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Zhang, Liyi
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Electronic commerce research
Journal of business research : JBR
33
Journal of retailing and consumer services
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Journal of promotion management : innovations in planning and applied research
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International journal of advertising : the quarterly review of marketing communications
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Journal of marketing communications
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International journal of hospitality management
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International marketing review
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Journal of business ethics : JOBE
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Journal of electronic commerce research : JECR
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Journal of promotion management : JPM
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The journal of brand management : an international journal
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International journal of consumer studies
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International journal of retail & distribution management
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Psychology & marketing
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Ecological economics : the transdisciplinary journal of the International Society for Ecological Economics
2
International journal of market research : JMRS ; the journal of the Market Research Society
2
Journal of advertising : official publication of the American Academy of Advertising
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Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
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Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
2
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
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Marketing and multicultural diversity
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The journal of product & brand management
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The service industries journal
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Working paper series / Universiteit Gent, Faculteit Economie en Bedrijfskunde
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World review of entrepreneurship, management and sustainable development
2
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
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Analyzing the cultural diversity of consumers in the global marketplace
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Baltic journal of management
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Challenges and trends in modern banking
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Cogent business & management
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Cross-cultural and critical perspectives on brands
1
Current insights and future trends : [extended versions of papers presented at the 10th ICORIA (International Conference on Research in Advertising), held in Berlin, Germany, in June 2011]
1
E-business : state of the art of ICT based challenges and solutions
1
EuroMed journal of business
1
European journal of marketing : EJM
1
Handbook of research on applied data science and artificial intelligence in business and industry ; Volume 1
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Handbook of research on consumerism in business and marketing : concepts and practices
1
Handbook of strategic e-business management
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International advertising and communication : current insights and empirical findings
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The processing of native advertising compared to banner advertising : an eye-tracking experiment
De Keyzer, Freya
;
Dens, Nathalie
;
Pelsmacker, Patrick de
- In:
Electronic commerce research
23
(
2023
)
3
,
pp. 1921-1940
Persistent link: https://www.econbiz.de/10014383138
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