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Facilitating imaginations through online product presentation videos : effects on imagery fluency, product attitude and purchase intention
Orús, Carlos; Gurrea Sarasa, Raquel; Flavián Blanco, … - In: Electronic commerce research 17 (2017) 4, pp. 661-700
Persistent link: https://www.econbiz.de/10011744345
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Special issue: I have an avatar therefore i exist
Papagiannidis, Savvas (contributor) - 2009
Persistent link: https://www.econbiz.de/10003851246
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Editorial : i have an avatar therefore i exist
Papagiannidis, Savvas; Bourlakis, Michael; Li, Feng - In: Electronic commerce research 9 (2009) 1/2, pp. 1-2
Persistent link: https://www.econbiz.de/10003851253
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Virtual item purchase behavior in virtual worlds : an exploratory investigation
Guo, Yue; Barnes, Stuart - In: Electronic commerce research 9 (2009) 1/2, pp. 77-96
Persistent link: https://www.econbiz.de/10003851293
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E-commerce transactions in a virtual environment : virtual transactions
Scarle, Simon; Arnab, Sylvester; Dunwell, Ian; … - In: Electronic commerce research 12 (2012) 3, pp. 379-407
Persistent link: https://www.econbiz.de/10009663889
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How the metaverse influences marketing and competitive advantage of retailers : predictions and key marketing research priorities
Bruni, Roberto; Colamatteo, Annarita; Mladenović, Dušan - In: Electronic commerce research 24 (2024) 2, pp. 965-982
Persistent link: https://www.econbiz.de/10015062834
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Beyond e-business models : the road to virtual worlds
Cagnina, Maria Rosita; Poian, Michele - In: Electronic commerce research 9 (2009) 1/2, pp. 49-75
Persistent link: https://www.econbiz.de/10003851291
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Advisory services in the virtual world : an empowerment perspective
Li, Manning; Buchthal, Stephanie - In: Electronic commerce research 12 (2012) 1, pp. 53-96
Persistent link: https://www.econbiz.de/10009538126
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A framework for evaluating business lead users' virtual reality innovations in Second Life
MacKenzie, Kim; Buckby, Sherrena; Irvine, Helen - In: Electronic commerce research 9 (2009) 3, pp. 183-202
Persistent link: https://www.econbiz.de/10009517512
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An empirical comparison of consumer usability preferences in online shopping using stationary and mobile devices : results from a college student population
Ozok, A. Ant; Wei, June - In: Electronic commerce research 10 (2010) 2, pp. 111-137
Persistent link: https://www.econbiz.de/10008697535