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Facilitating imaginations through online product presentation videos : effects on imagery fluency, product attitude and purchase intention
Orús, Carlos; Gurrea Sarasa, Raquel; Flavián Blanco, … - In: Electronic commerce research 17 (2017) 4, pp. 661-700
Persistent link: https://www.econbiz.de/10011744345
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The online framing effect : the moderating role of warning, brand familiarity, and product type
Chen, Yi-Fen; Chang, Shi-Han - In: Electronic commerce research 16 (2016) 3, pp. 355-374
Persistent link: https://www.econbiz.de/10011556563
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Online trust-building mechanisms for existing brands : the moderating role of the e-business platform certification system
Ke, Dan; Chen, Anran; Su, Chenting - In: Electronic commerce research 16 (2016) 2, pp. 189-216
Persistent link: https://www.econbiz.de/10011527509
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Distinct role of targeting precision of Internet-based targeted advertising in duopolistic e-business firms' heterogeneous consumers market
Jiang, Zhao; Dan, Wu; Liu, Jie - In: Electronic commerce research 20 (2020) 2, pp. 453-474
Persistent link: https://www.econbiz.de/10012224110
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Special issue: I have an avatar therefore i exist
Papagiannidis, Savvas (contributor) - 2009
Persistent link: https://www.econbiz.de/10003851246
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Editorial : i have an avatar therefore i exist
Papagiannidis, Savvas; Bourlakis, Michael; Li, Feng - In: Electronic commerce research 9 (2009) 1/2, pp. 1-2
Persistent link: https://www.econbiz.de/10003851253
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Virtual item purchase behavior in virtual worlds : an exploratory investigation
Guo, Yue; Barnes, Stuart - In: Electronic commerce research 9 (2009) 1/2, pp. 77-96
Persistent link: https://www.econbiz.de/10003851293
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E-commerce transactions in a virtual environment : virtual transactions
Scarle, Simon; Arnab, Sylvester; Dunwell, Ian; … - In: Electronic commerce research 12 (2012) 3, pp. 379-407
Persistent link: https://www.econbiz.de/10009663889
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How the metaverse influences marketing and competitive advantage of retailers : predictions and key marketing research priorities
Bruni, Roberto; Colamatteo, Annarita; Mladenović, Dušan - In: Electronic commerce research 24 (2024) 2, pp. 965-982
Persistent link: https://www.econbiz.de/10015062834
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The influence of Facebook advertising on cognitive attitudes amid Generation Y
Duffett, Rodney Graeme - In: Electronic commerce research 15 (2015) 2, pp. 243-267
Persistent link: https://www.econbiz.de/10011300661