Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"Electronic commerce research"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Integrating country-of-origin...
Similar by person
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Computerspiel
1
Digital experience
1
Digitalisierung
1
Digitization
1
E-commerce
1
Einzelhandel
1
Electronic Commerce
1
Gamification
1
Internet marketing
1
Luxury
1
Luxury goods
1
Luxusgüter
1
Online retailing
1
Online-Handel
1
Online-Marketing
1
Retail
1
Retail trade
1
Video game
1
more ...
less ...
Online availability
All
Free
1
Type of publication
All
Article
1
Type of publication (narrower categories)
All
Article in journal
1
Aufsatz in Zeitschrift
1
Language
All
English
1
Author
All
Guercini, Simone
1
Milanesi, Matilde
1
Runfola, Andrea
1
Published in...
All
Electronic commerce research
Industrial marketing management : the international journal for industrial and high-tech firms
13
IMP Journal
7
Journal of Business & Industrial Marketing
7
MERCATI E COMPETITIVITÀ
6
Journal of Fashion Marketing and Management: An International Journal
5
Journal of fashion marketing and management
4
Management Decision
4
Management decision : MD
4
The IMP journal
4
International marketing review
3
Marketing intelligence & planning
3
Piccola impresa : rivista internazionale di studi e ricerche
3
Springer eBook Collection
3
Arts marketing : an international journal ; AM
2
ECONOMIA E DIRITTO DEL TERZIARIO
2
International Marketing Review
2
International business review : the official journal of the European International Business Academy
2
International journal of process management and benchmarking : IJPMB
2
International marketing in the fast changing world
2
Journal of global fashion marketing : JGfM
2
Journal of international entrepreneurship
2
Journal of research in marketing and entrepreneurship : JRME
2
Marketing Intelligence & Planning
2
Piccola impresa
2
Psychology & Marketing
2
Service business
2
The art of digital marketing for fashion and luxury brands : market spaces and marketplaces
2
Competitiveness Review: An International Business Journal
1
Contemporary case studies on fashion production, marketing and operations
1
Digital Transformation for Fashion and Luxury Brands : Theory and Practice
1
Economia e politica industriale
1
Electronic markets : EM ; the international journal of electronic commerce and business media
1
Entrepreneurship and local economic development : a comparative perspective on entrepreneurs, universities and governments
1
Entrepreneurship and regional development : an international journal
1
European Journal of Marketing
1
European journal of marketing : EJM
1
Global Strategy Journal
1
Innovation: organization & management : IOM
1
International journal of retail and distribution management
1
more ...
less ...
Source
All
ECONIS (ZBW)
1
Showing
1
-
1
of
1
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Let's play! : gamification as a marketing tool to deliver a digital luxury experience
Milanesi, Matilde
;
Guercini, Simone
;
Runfola, Andrea
- In:
Electronic commerce research
23
(
2023
)
4
,
pp. 2135-2152
Persistent link: https://www.econbiz.de/10014418069
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
