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Free-driven web-based business models
Battistella, Cinzia; Murgia, Gianluca; Nonino, Fabio - In: Electronic commerce research 21 (2021) 2, pp. 445-486
Persistent link: https://www.econbiz.de/10012588053
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Design of sweepstakes-based social media marketing for online customer engagement
Jung, Woo-Jin; Yang, Seungjun; Kim, Hee-Woong - In: Electronic commerce research 20 (2020) 1, pp. 119-146
Persistent link: https://www.econbiz.de/10012224060
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Passion at first sight : how to engage users in social commerce contexts
Herrando, Carolina; Jiménez Martínez, Julio; Martín … - In: Electronic commerce research 17 (2017) 4, pp. 701-720
Persistent link: https://www.econbiz.de/10011744348
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Selling through social media influencers in influencer marketing : participation-based contract versus sales-based contract
Shen, Bin; Cheng, Ming; He, Renlong; Yang, Minglei - In: Electronic commerce research 24 (2024) 2, pp. 1095-1118
Persistent link: https://www.econbiz.de/10015063270
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Customer co-creation in B2C e-commerce : does it lead to better new products?
Pee, L. G. - In: Electronic commerce research 16 (2016) 2, pp. 217-243
Persistent link: https://www.econbiz.de/10011527512
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Resources for value co-creation in e-commerce : a review
Paredes, Mario R.; Barrutia, José M.; Echebarria, Carmen - In: Electronic commerce research 14 (2014) 2, pp. 111-136
Persistent link: https://www.econbiz.de/10010404458
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Customers' motives to co-create in smart services interactions
Roy, Sanjit; Gaganpreet Singh; Hatton, Corey; Dey, Bidit; … - In: Electronic commerce research 23 (2023) 3, pp. 1367-1400
Persistent link: https://www.econbiz.de/10014383015
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Configuring managerial factors to enhance omnichannel experience and customer engagement behaviors for a solid loyalty loop
Suh, Taewon; Lee, Sang Bong - In: Electronic commerce research 23 (2023) 3, pp. 1591-1619
Persistent link: https://www.econbiz.de/10014383098
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Virtual item purchase behavior in virtual worlds : an exploratory investigation
Guo, Yue; Barnes, Stuart - In: Electronic commerce research 9 (2009) 1/2, pp. 77-96
Persistent link: https://www.econbiz.de/10003851293
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Service and P2P based secure media sharing in mobile commerce environments
Cheng, Xia; Lian, Shiguo - In: Electronic commerce research 11 (2011) 1, pp. 91-101
Persistent link: https://www.econbiz.de/10008856431