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Ranking objectives of advertisements on Facebook by a fuzzy TOPSIS method
Chu, Ta-Chung; Kysely, Miroslav - In: Electronic commerce research 21 (2021) 4, pp. 881-916
Persistent link: https://www.econbiz.de/10012698532
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Measuring the consumer engagement related to social media : the case of franchising
Calderón-Monge, Esther; Ramírez-Hurtado, José M. - In: Electronic commerce research 22 (2022) 4, pp. 1249-1274
Persistent link: https://www.econbiz.de/10013447600
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The processing of native advertising compared to banner advertising : an eye-tracking experiment
De Keyzer, Freya; Dens, Nathalie; Pelsmacker, Patrick de - In: Electronic commerce research 23 (2023) 3, pp. 1921-1940
Persistent link: https://www.econbiz.de/10014383138
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The effect of social media on bank performance : an fsQCA approach
Ballouk, Houssein; Jabeur, Sami Ben; Boubaker, Sabri; … - In: Electronic commerce research 24 (2024) 1, pp. 477-495
Persistent link: https://www.econbiz.de/10015062220