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Let's play! : gamification as a marketing tool to deliver a digital luxury experience
Milanesi, Matilde; Guercini, Simone; Runfola, Andrea - In: Electronic commerce research 23 (2023) 4, pp. 2135-2152
Persistent link: https://www.econbiz.de/10014418069
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Optimal distribution channel strategy for new and remanufactured products
Wang, Ze-Bin; Wang, Yao-Yu; Wang, Jian-Cai - In: Electronic commerce research 16 (2016) 2, pp. 269-295
Persistent link: https://www.econbiz.de/10011527518
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A reputation management mechanism that incorporates accountability in online ratings
Thakur, Subhasis - In: Electronic commerce research 19 (2019) 1, pp. 23-57
Persistent link: https://www.econbiz.de/10011999446
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A group-buying mechanism for considering strategic consumer behavior
Ke, Chenxu; Yan, Bo; Xu, Ruofan - In: Electronic commerce research 17 (2017) 4, pp. 721-752
Persistent link: https://www.econbiz.de/10011744352
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Implications of e-tailers’ transition from reselling to the combined reselling and agency selling
Fu, Feng; Chen, Shuangying; Yan, Wei - In: Electronic commerce research 23 (2023) 3, pp. 1885-1920
Persistent link: https://www.econbiz.de/10014383135
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Reselling or drop shipping: strategic analysis of e-commerce dual-channel structures
Li, Guo; Zheng, Hong; Liu, Mengqi - In: Electronic commerce research 20 (2020) 3, pp. 475-508
Persistent link: https://www.econbiz.de/10012287486
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Game theoretic analysis of logistics service coordination in a live-streaming e-commerce system
Zhu, Liyuan; Liu, Nan - In: Electronic commerce research 23 (2023) 2, pp. 1049-1087
Persistent link: https://www.econbiz.de/10014252163
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A choice of selling format in the online marketplace with cross-sales supply chain : platform selling or traditional reselling?
Li, Xiaojing; Ai, Xingzheng - In: Electronic commerce research 21 (2021) 2, pp. 393-422
Persistent link: https://www.econbiz.de/10012588047
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A comparison between the wholesale model and the agency model with different launch strategies in the book supply chain
Ke, Hua; Ye, Shujun; Mo, Yutong - In: Electronic commerce research 22 (2022) 4, pp. 1491-1513
Persistent link: https://www.econbiz.de/10013447625
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A persuasive-based latent class segmentation analysis of luxury brand websites
Díaz, Estrella; Martín-Consuegra, David; Estelami, Hooman - In: Electronic commerce research 16 (2016) 3, pp. 401-424
Persistent link: https://www.econbiz.de/10011556572