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~isPartOf:"Electronic word of mouth as a promotional technique : new insights from social media"
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Chu, Shu-Chuan
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Electronic word of mouth as a promotional technique : new insights from social media
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
13
Journal of business research : JBR
11
International journal of advertising : the quarterly review of marketing communications
9
International journal of advertising : the review of marketing communications
4
Journal of Global Scholars of Marketing Science
4
Journal of marketing communications
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International journal of internet marketing and advertising : IJIMA
2
Journal of Business Research
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Journal of advertising : official publication of the American Academy of Advertising
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Journal of global marketing
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Journal of international consumer marketing
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Breaking new ground in theory and practice
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Digital advertising : theory and research
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Handbook of research on effective advertising strategies in the social media age
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Handbook of research on international advertising
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International Journal of Contemporary Hospitality Management
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Journal of advertising
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Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
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Operations research, Management science : OR MS ; the international literature digest
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The current state of knowledge on electronic word-of-mouth in advertising research
Chu, Shu-Chuan
;
Kim, Juran
- In:
Electronic word of mouth as a promotional technique : …
,
(pp. 1-13)
.
2020
Persistent link: https://www.econbiz.de/10012263198
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