Special issue: electronic word-of-mouth
guest editors: Juran Kim and Shu-Chuan Chu
| Alternative title: | Electronic word-of-mouth |
|---|---|
| Year of publication: |
[2018]
|
| Other Persons: | Kim, Juran (ed.) ; Chu, Shu-Chuan (ed.) |
| Publisher: |
Abingdon : Routledge, Taylor & Francis Group |
| Subject: | Virales Marketing | Viral marketing | Social Web | Social web |
| Extent: | 163 Seiten Illustrationen |
|---|---|
| Series: | International journal of advertising : the quarterly review of marketing communications. - Abingdon : Routledge, Taylor & Francis Group, ISSN 0261-9903, ZDB-ID 83205-4. - Vol. volume 37, number 1 (January 2018) |
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Sammelwerk ; Collection of articles of several authors ; Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Notes: | Enthält 9 Beiträge |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011859182