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~isPartOf:"Electronic word of mouth as a promotional technique : new insights from social media"
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Electronic word of mouth as a promotional technique : new insights from social media
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
17
Journal of business research : JBR
13
International journal of advertising : the quarterly review of marketing communications
6
Journal of Global Scholars of Marketing Science
4
International journal of advertising : the review of marketing communications
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Journal of Business Research
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Journal of advertising : official publication of the American Academy of Advertising
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Asia Pacific Journal of Marketing and Logistics
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Asia Pacific journal of marketing and logistics
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Journal of global fashion marketing : JGfM
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The current state of knowledge on electronic word-of-mouth in advertising research
Chu, Shu-Chuan
;
Kim, Juran
- In:
Electronic word of mouth as a promotional technique : …
,
(pp. 1-13)
.
2020
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