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"This comprehensive Encyclopedia captures the intricacies of corporate communication, offering 87 clear, succinct definitions of important concepts within marketing, business, organizational communication and public relations followed by critical, literary analyses of significant research...
Persistent link: https://www.econbiz.de/10014512178
"This Concise Encyclopedia is an interdisciplinary overview of the field of Corporate Social Responsibility (CSR). It not only incorporates well-established concepts proffered by highly influential voices, but also captures the perspectives of tomorrow. The entries present some of the main...
Persistent link: https://www.econbiz.de/10014466839
"This thoroughly updated second edition of the Encyclopedia of Sport Management is an authoritative reference work that provides detailed explanations of critical concepts within the field. Dynamic and multidimensional, this Encyclopedia encapsulates sport management through rigorous examination...
Persistent link: https://www.econbiz.de/10015072954
"In this comprehensive Encyclopedia, Matthijs Bal brings together over 190 international experts to present fresh perspectives on key concepts, theories and research in organizational psychology. Entries cover central topics in the field, such as performance and work family balance, as well as...
Persistent link: https://www.econbiz.de/10014635755
"The intertwining of family relationships with business imperatives provides a fascinating but complex arena for study. This Encyclopedia is a valuable resource because family business studies are necessarily multi-disciplinary and wide-ranging, drawing on entrepreneurship, management,...
Persistent link: https://www.econbiz.de/10014512180
"Providing comprehensive coverage of the field of diversity, equality, equity and inclusion (DEI), this timely Encyclopedia addresses significant developments in diversity management. Between them, the 78 entries cover interdisciplinary, theoretical, mainstream and critical approaches to...
Persistent link: https://www.econbiz.de/10014544828
"Modern commercial landscapes are characterized by rapidly evolving markets, and this authoritative Encyclopedia acts as an essential navigational guide to such changeable consumer environments. This Encyclopedia provides an overview of crucial subjects within the study of consumer behavior,...
Persistent link: https://www.econbiz.de/10014635742
"The Elgar Encyclopedia of Pricing presents a holistic view of cutting-edge topics, practical insights, and global perspectives on pricing. In-depth entries cover everything from behavioral pricing and artificial intelligence to sustainability pricing strategies and dynamic online pricing. This...
Persistent link: https://www.econbiz.de/10014635753