.6. Cultural Background -- 6.7. Pre-Exposure to the Brand -- 6.8. Level of Involvement -- 6.9. Summary -- Chapter 7 The Way Forward …

-Weather Clothes -- Clothing for a Temperate Climate -- Tropical Attire -- Clothing as a Symbol -- Fashion's Tight Noose -- Climate … versus Fashion -- Other Health Problems -- Climate's Comeback? -- Notes -- 3. A Roof Overhead -- Temporary Shelters in Harsh …