Barten's (1992) analysis of choice of functional form for quantity-dependent demand systems is extended to price-dependent or inverse demand systems. Alternative inverse demand systems combining the features of the Rotterdam inverse demand and almost ideal inverse demand systems are examined....

This study presents a structural factor analysis approach to measure the impact of advertising on consumer demand. It is assumed that advertising affects the latent perception of consumers, which in turn influences their purchasing behavior. This study investigates the relationship between...