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~isPartOf:"Erfolgsfaktor Emotionalisierung : wie Unternehmen die Herzen der Kunden gewinnen"
~subject:"Beziehungsmarketing"
~type_genre:"Bibliographie"
~type_genre:"Case study"
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Value brands : cheap or trendy...
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Erfolgsfaktor Emotionalisierung : wie Unternehmen die Herzen der Kunden gewinnen
Advances in marketing, customer relationship management, and e-services book series (AMCRMES)
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E-business and telecommunications : 4th international conference ; revised selected papers
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Markendifferenzierung : innovative Konzepte zur erfolgreichen Markenprofilierung
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Eine Marke - ein Versprechen : wie Werte und Emotionen die Nachhaltigkeit bei Zimtstern bestimmen
Reidenbach, Judith
;
Honegger, Philip
;
Scheidegger, Reto
- In:
Erfolgsfaktor Emotionalisierung : wie Unternehmen die …
,
(pp. 119-132)
.
2010
Persistent link: https://www.econbiz.de/10008773231
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