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~isPartOf:"Erfolgsfaktor Marke : neue Strategien des Markenmanagements"
~person:"Sattler, Henrik"
~subject:"Markenimage"
~type_genre:"Aufsatz im Buch"
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Brand morphing across Wal-Mart...
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Erfolgsfaktor Marke : neue Strategien des Markenmanagements
Brand management ; Vol. 3
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Quantitative marketing and marketing management : marketing models and methods in theory and practice ; dedicated to Udo Wagner
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Werbe- und Markenforschung : Meilensteine - State of the art - Perspektiven ; Günter Schweiger zum 65. Geburtstag
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Brand-Stretching : Chancen und Risiken
Sattler, Henrik
- In:
Erfolgsfaktor Marke : neue Strategien des Markenmanagements
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(pp. 141-149)
.
2001
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