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How much of your industrial client's needs do you really know when undertaking market research for him?
Pavageau, Ph. - In: Esomar congress (1972), pp. 349-363
Persistent link: https://www.econbiz.de/10003649037
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Qualität versus Quantität : zur effizienteren Ausschöpfung der Marktforschung für Marketing-Entscheidungen
Rónai-Horváth, Johanna von; Büttner, Hans-Joachim - In: Esomar congress (1978), pp. 1-43
Persistent link: https://www.econbiz.de/10003505387
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Implementation of marketing models
Leeflang, P. S. H.; Naert, P. A. - In: Esomar congress (1978), pp. 691-721
Persistent link: https://www.econbiz.de/10003637983
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Konstruktion eines Marketingmodells auf der Basis von Verbrauchgewohnheiten und Einstellungen
Neffe, L. K. - In: Esomar congress 19 (1966), pp. 1-12
Persistent link: https://www.econbiz.de/10003639061
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ʺLe distributeur: Partenaire ou client?ʺ : un fabricant de biens d'équipement du foyer face à l'évolution des circuits de commercialisation et des méthodes de vente
Philippe, M. - In: Esomar congress (1972), pp. 561-583
Persistent link: https://www.econbiz.de/10003652035
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Decision making in a changing environment : contribution of marketing models
Barjanski, Michel; Faivre, Jean-Philippe; Frappa, Jean-Paul - In: Esomar congress 32 (1979), pp. 65-144
Persistent link: https://www.econbiz.de/10003481747
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A disproportional sampling frame for readership surveys concerning publications with widely different circulation
Andersen, Ole Ejnar; Bonnike, Sigurd; Hansen, Flemming - In: Esomar congress (1978), pp. 565-603
Persistent link: https://www.econbiz.de/10003470694
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Electronic computers, marketing models and "commercial management"
Perruche, L.; Jourdan, P. - In: Esomar congress (1968) 2, pp. 433-449
Persistent link: https://www.econbiz.de/10003591954
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Konfigurationsanalyse als Entscheidungsinstrument im Marketing
Ruczinski, E. M. - In: Esomar congress (1972), pp. 621-656
Persistent link: https://www.econbiz.de/10003665563
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Distribution structure and marketing strategy
Rupp, H. - In: Esomar congress (1972), pp. 175-196
Persistent link: https://www.econbiz.de/10003666620