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Die Kritik des Consumerism an der Marktforschung
Müller-Heumann, G. - In: Esomar congress (1974), pp. 133-147
Persistent link: https://www.econbiz.de/10003637415
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Konstruktion eines Marketingmodells auf der Basis von Verbrauchgewohnheiten und Einstellungen
Neffe, L. K. - In: Esomar congress 19 (1966), pp. 1-12
Persistent link: https://www.econbiz.de/10003639061
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Potentiale und Trends alternativen Verhaltens in der Bundesrepublik Deutschland - Zielgruppen für das zukunftsorientierte Marketing
Venth, Ortrun - In: Esomar congress 35 (1982) 1, pp. 209-254
Persistent link: https://www.econbiz.de/10003700448
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An assessment of micro-behavioural modelling and its cost effectiveness
Lunn, J. A.; Blackston, M. M. - In: Esomar congress (1978), pp. 723-753
Persistent link: https://www.econbiz.de/10003494731
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Price behaviour models
Heteren, A. H. J. van; Asselbergs, W. J. M. - In: Esomar congress (1974), pp. 1-29
Persistent link: https://www.econbiz.de/10003504593
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An application of micro-simulation modelling to the marketing of a consumer durable
Gunter, Pieter; Beazley, David - In: Esomar congress (1976), pp. 629-649
Persistent link: https://www.econbiz.de/10003513198
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Researching the changing consumer
Baldwin, E. S.; Lunn, J. A. - In: Esomar congress (1972), pp. 1-26
Persistent link: https://www.econbiz.de/10003479752
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Multivariate data analysis and consumer behaviour: a review
Evrard, Yves - In: Esomar congress 35 (1982) 2, pp. 211-228
Persistent link: https://www.econbiz.de/10003572854
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The use of attitude data in the short-term forecasting of durable expenditure
Heald, Gordon - In: Esomar congress (1970), pp. 1-11
Persistent link: https://www.econbiz.de/10003573662
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Do attitudes chanfe before behaviour?
Fothergill, Jack - In: Esomar congress (1968), pp. 975-900
Persistent link: https://www.econbiz.de/10003551635