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Zum Erfolg der Werbeerfolgskontrolle
Weihs, Erich - In: Esomar congress 36 (1983) 2, pp. 315-327
Persistent link: https://www.econbiz.de/10003704192
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Die Messung des Konkurrenzdrucks von Werbekampagnen
Müller-Veeh, Dieter - In: Esomar congress (1970), pp. 373-416
Persistent link: https://www.econbiz.de/10003637163
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Advertising Western companies'licenses, trade-marks and trade-names in Hungary: four case studies
Lindner, László - In: Esomar congress 32 (1979), pp. 293-312
Persistent link: https://www.econbiz.de/10003618004
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The evaluation of the drink and drive advertising campaign 1976/1977
Samuels, John; Lee, Barry - In: Esomar congress (1978), pp. 119-148
Persistent link: https://www.econbiz.de/10003621003
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The use of consumer panels in the evaluation of promotional and advertising expenditures
Parfitt, John; Macgloughlin, Ivor - In: Esomar congress (1968) 2, pp. 697-729
Persistent link: https://www.econbiz.de/10003621785
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What is the short-term effect of advertising?
McDonald, Colin - In: Esomar congress (1970), pp. 463-485
Persistent link: https://www.econbiz.de/10003622313
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Improving the effeciency of research methods udses in advertising tracking studies: a case history
Sampson, Peter; Marshall, Keith - In: Esomar congress 1 (1977), pp. 115-134
Persistent link: https://www.econbiz.de/10003626323
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An international approach to data processing for media selection
Masson, Peter J. - In: Esomar congress (1968) 1, pp. 307-323
Persistent link: https://www.econbiz.de/10003626409
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Anwendung von Primäruntersuchungen und Desk-Research in der Mediaplanung; dargestellt am Beispiel der Erstellung eines Streuplanes für eine Anzeigen-Kampagne in Zeitschriften
Rode, Friedrich A. - In: Esomar congress (1970), pp. 349-372
Persistent link: https://www.econbiz.de/10003663774
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Research to aid the design of cost-effective holiday brochures
Riley, Cathy; Spackman, Nigel - In: Esomar congress (1978), pp. 499-517
Persistent link: https://www.econbiz.de/10003663831