//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"Essentials"
~person:"Mertens, Artur"
~person:"Zschiesche, Arnd"
~subject:"Brand management"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Virtuelle Stimuli für Kundente...
Similar by subject
Narrow search
Delete all filters
| 4 applied filters
Year of publication
From:
To:
Subject
All
Brand management
Markenführung
2
Computerized method
1
Computerunterstützung
1
Digitalisierung
1
Digitization
1
Internet marketing
1
Klein- und Mittelbetrieb
1
Manufacturing SMEs
1
Markenpolitik
1
Mittelständische Industrie
1
Online-Marketing
1
more ...
less ...
Online availability
All
Undetermined
1
Type of publication
All
Book / Working Paper
2
Language
All
German
2
Author
All
Mertens, Artur
Zschiesche, Arnd
Errichiello, Oliver Carlo
1
Jensen, Stefanie
1
Ohlwein, Martin
1
Radtke, Bernd
1
Institution
All
Springer Fachmedien Wiesbaden
2
Published in...
All
Essentials
SpringerLink / Bücher
6
essentials
2
Dein Business
1
Management
1
Springer eBook Collection
1
Source
All
ECONIS (ZBW)
2
Showing
1
-
2
of
2
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Praxis-Check digitale Markenführung im Mittelstand : Leitfaden für die nachhaltige Transformation von analog zu digital
Errichiello, Oliver Carlo
;
Zschiesche, Arnd
-
2018
Persistent link: https://www.econbiz.de/10011866837
Saved in:
2
Markenorientierte digitale Transformation : wie Sie Ihr Unternehmen erfolgreich in das digitale Zeitalter führen
Mertens, Artur
-
2019
Persistent link: https://www.econbiz.de/10011956565
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->