Praxis-Check digitale Markenführung im Mittelstand : Leitfaden für die nachhaltige Transformation von analog zu digital
Oliver Errichiello, Arnd Zschiesche
| Year of publication: |
[2018]
|
|---|---|
| Authors: | Errichiello, Oliver Carlo ; Zschiesche, Arnd |
| Institutions: | Springer Fachmedien Wiesbaden (publisher) |
| Publisher: |
Wiesbaden : Springer Gabler |
| Subject: | Mittelständische Industrie | Manufacturing SMEs | Markenführung | Brand management | Computerunterstützung | Computerized method | Klein- und Mittelbetrieb | Online-Marketing | Internet marketing |
| Description of contents: | Table of Contents [gbv.de] ; Description [deposit.dnb.de] |
| Extent: | VIII, 55 Seiten Illustrationen 21 cm x 14.8 cm, 100 g |
|---|---|
| Series: | |
| Type of publication: | Book / Working Paper |
| Language: | German |
| Notes: | 201808 |
| ISBN: | 3-658-22596-3 ; 978-3-658-22596-4 ; 978-3-658-22597-1 |
| Other identifiers: | 10.1007/978-3-658-22597-1 [DOI] |
| Classification: | Marketing |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011866837