Tsoukatos, Evangelos; Mastrojianni, Evmorfia - In: EuroMed Journal of Business 5 (2010) 1, pp. 85-100
Purpose – The purpose of this study is to build a retail‐banking specific quality scale and, through its examination and comparison with the SERVQUAL and BSQ metrics that are currently used in banking, to deepen understanding of quality determinants in the industry. Furthermore, the study is...