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Predicting consumer behavior based on country of origin (COO) : a case study of Lebanese consumers
Ahmed, Zafar U.; Zbib, Imad J.; Sikander, Arif; Farhat, … - In: EuroMed journal of business 5 (2010) 1, pp. 37-56
Persistent link: https://www.econbiz.de/10003984618
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Does country of brand origin (COBO) matter for the Lebanese consumers?
Ahmed, Zafar U.; Zbib, Imad J.; Sikander, Arif; … - In: EuroMed journal of business 7 (2012) 2, pp. 108-128
Persistent link: https://www.econbiz.de/10009580888
Cover Image
Predicting consumer behavior based on country of origin (COO) : a case study of Lebanese consumers
Ahmed, Zafar U.; Zbib, Imad J.; Sikander, Arif; Farhat, … - In: EuroMed journal of business 5 (2010) 1, pp. 37-56
Persistent link: https://www.econbiz.de/10009890633
Cover Image
Does country of brand origin (COBO) matter for the Lebanese consumers?
Ahmed, Zafar U.; Zbib, Imad J.; Sikander, Arif; … - In: EuroMed journal of business 7 (2012) 2, pp. 108-128
Persistent link: https://www.econbiz.de/10010016948