Predicting consumer behavior based on country of origin (COO) : a case study of Lebanese consumers
Year of publication: |
2010
|
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Authors: | Ahmed, Zafar U. ; Zbib, Imad J. ; Sikander, Arif ; Farhat, Karla Tanios |
Published in: |
EuroMed journal of business. - Bingley : Emerald, ISSN 1450-2194, ZDB-ID 2509205-4. - Vol. 5.2010, 1, p. 37-56
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Subject: | Herkunftsbezeichnung | Designation of origin | Fluggesellschaft | Airline | Dienstleistungsqualität | Service quality | Konsumentenverhalten | Consumer behaviour | Libanon | Lebanon |
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Predicting consumer behavior based on country of origin (COO) : a case study of Lebanese consumers
Ahmed, Zafar U., (2010)
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Does country of brand origin (COBO) matter for the Lebanese consumers?
Ahmed, Zafar U., (2012)
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Does country of brand origin (COBO) matter for the Lebanese consumers?
Ahmed, Zafar U., (2012)
- More ...