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Schema congruity as a basis for product evaluation
Meyers-Levy, Joan - In: Journal of consumer research : JCR ; an … 16 (1989) 1, pp. 39-54
Persistent link: https://www.econbiz.de/10001099350
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Effects of country-of-origin and product-attribute information on product evaluation : an information processing perspective
Hong, Sung-tai - In: Journal of consumer research : JCR ; an … 16 (1989) 2, pp. 175-187
Persistent link: https://www.econbiz.de/10001099796